Established in 1964, Perth Redbacks are one of the oldest and reputable basketball clubs in Western Australia. Over the years they have hosted top American talent as well as NBL legends Andrew Vlahov, Shawn Redhage, Alex Loughton and NBA legend Luc Longley.

Off the back of a championship season, the Perth Redbacks wanted a new look that personifies their organisation as assertive, fearsome, and determined. We worked closely with members of the organisation to develop the primary brandmark, secondary logotype, vintage badge, merchandising and complete uniform system. Unifying all of the brands elements is a custom typeface that is influenced by varsity lettering and athletic heritage.

Identity design: Tom Benson
Typeface design: Jonathan Swinn
Sports photography: Michael Farnell
Photo retouching & editing: Tom Benson

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